City of Melbourne
Data Visualisation, series design,
brand style guide, interview, research
You can find a semi-case study here.
The aim of this client-driven project is to collect raw data through interviews with key stakeholders across the City of Melbourne Community Service branch and put together a series of infographics posters in order to communicate what the Community Branch does to the councillors, colleagues, and visitors. The highlights of this project are the consistent structure of the designs and background stage research throughout the whole design process.
The challenge at the time was how to work on a pure information-driven brief under the restrained brand guideline and the shift of my role from a creative to a 'content builder'. The lesson I learned through the project is be wise to use the brand kits (styles, elements, and stuff) and how to interpret succinct datas through designs and strategic thinking to the right audience.