‘Drop your pets here, we are animal hubs’ is proposed as the key brand voice for Johnston Street Vet Clinic who is going to expand their services and lead the industry for the next stage. We believe that JSVC is more than a vet clinic but a functionally flexible space for pets to enjoy themselves and get the warmest help.

        The main concept behind the identity is all about 'spaces', ‘services’ & ‘pets’. As comma(,) is the simplest symbol language to communicate the meaning of 'drop by’, but also in visual, it's a wagging tail of a dog or a bunny. Therefore, it could arise the interest and attention from the audience by playing with them bit further. 

        A series of ( ),{ }, / \, [ ],< >, etc. are expendable when the services are expanded. Such experimental way of playing around with symbols is unique and modern enough for a pet clinic who is growing in surburbs of Fitzroy compared with the rest. 

 

—

Featured on The Loop's inspiration page.