final-logo
Screen Shot 2018-12-04 at 11.39.38 pm
final proposal JSVC_Cherry Qi-03
Realistic Business Cards MockUp 4
letterhead with folder
jsvc_mac_gif
macbook-mock-1
macbook-mock-4
macbook-mock-6
dog bowl copy
yellow

Johnston Street Vet Clinic

Identity system, storytelling, 

GIF animations, digital and print, 

website interface design

Description

 

Drop your pets here, we are animal hubs’ is proposed as the key brand voice for Johnston Street Vet Clinic who is going to expand their services and lead the industry for the next stage. We believe that JSVC is more than a vet clinic but a functionally flexible space for pets to enjoy themselves and get the warmest help.

        The main concept behind the identity is all about 'spaces', ‘services’ & ‘pets’. As comma(,) is the simplest symbol language to communicate the meaning of 'drop by’, but also in visual, it's a wagging tail of a dog or a bunny. Therefore, it could arise the interest and attention from the audience by playing with them bit further. 

        A series of ( ),{ }, / \, [ ],< >, etc. are expendable when the services are expanded. Such experimental way of playing around with symbols is unique and modern enough for a pet clinic who is growing in surburbs of Fitzroy compared with the rest. 

 

Featured on The Loop's inspiration page.

Selected projects

DE96DAD7-7583-49E7-B13A-488C02D81FFC_edi
webpage-08
logo animation
namecard-make nice-09
52_urban_poster_mockup
final-logo
poster-02
Screen Shot 2018-07-16 at 11.48
book scan flaylay-04
MAKE NICE SPREAD8
tablet
with hands-longer
uyt-03