2a1c68_b74ab95f3e1047e5bd2dd28fc1dd5f63
2a1c68_deb679a150d84aa8a8018fdea4732086
2a1c68_62c62662cc43414aabc4206761407800~mv1
Untitled-7-01
Untitled-7-04
Untitled-7-03
Untitled-7-02

Kikkoman Rebrand

Brand identity, packaging design, 

UX design, campaign strategy

Description

The project is to redesign the visual language of Kikkoman Soy Sauce and  appropriate their identity and contextualisation of the brand to focus on an Australian consumer market.

        The highlight of this rebrand is the pastel color palette as color code and abstract logo mark which is comprised of ingredients of Kikkoman soy sauce (water, soybeans, salts, wheat). To engage with the young audience and embrace the message 'Add a splash of creativity to your cooking', an interactive customised online game is designed with a focus on user experience and customising artworks. 

Selected projects

DE96DAD7-7583-49E7-B13A-488C02D81FFC_edi

webpage-08

logo animation

namecard-make nice-09

52_urban_poster_mockup

final-logo

poster-02

Screen Shot 2018-07-16 at 11.48

book scan flaylay-04

MAKE NICE SPREAD8

tablet

with hands-longer

uyt-03

Selected projects

  • Black LinkedIn Icon
  • Black Instagram Icon
Thanks for coming. ⓒ Cherry Qi  2018