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Kikkoman Rebrand

Brand identity, packaging design, 

UX design, campaign strategy

Description

The project is to redesign the visual language of Kikkoman Soy Sauce and  appropriate their identity and contextualisation of the brand to focus on an Australian consumer market.

        The highlight of this rebrand is the pastel color palette as color code and abstract logo mark which is comprised of ingredients of Kikkoman soy sauce (water, soybeans, salts, wheat). To engage with the young audience and embrace the message 'Add a splash of creativity to your cooking', an interactive customised online game is designed with a focus on user experience and customising artworks. 

Selected projects

DE96DAD7-7583-49E7-B13A-488C02D81FFC_edi
webpage-08
logo animation
namecard-make nice-09
52_urban_poster_mockup
final-logo
poster-02
Screen Shot 2018-07-16 at 11.48
book scan flaylay-04
MAKE NICE SPREAD8
tablet
with hands-longer
uyt-03

Selected projects