Brand identity, packaging design,
UX design, campaign strategy
The project is to redesign the visual language of Kikkoman Soy Sauce and appropriate their identity and contextualisation of the brand to focus on an Australian consumer market.
The highlight of this rebrand is the pastel color palette as color code and abstract logo mark which is comprised of ingredients of Kikkoman soy sauce (water, soybeans, salts, wheat). To engage with the young audience and embrace the message 'Add a splash of creativity to your cooking', an interactive customised online game is designed with a focus on user experience and customising artworks.