Literature Tea Party
Event Strategy & Branding
The Literature Tea Party is aimed at showcasing Melbourne as a reading-friendly city of literature. As a saying goes that 'Tea is liquid Wisdom', tea consciously connects itself to reading. As an important media as what literature does in terms of spreading global culture, I think this vintage Literature Tea Party could encourage youngsters to call for the return to the classic and enjoy the happiness through reading experience.
Tea truck, lounge area, bookstores and 'Book & Teapot' installation will be included in the event located at Literature Lane, Melbourne. By collaborating with local artists in response to a work of Melbourne writer, it's effective to support the creative industry as well.
Credit of Artworks on posters and other mockups belongs to
Lorenzo Gritti, Italy. The selected works will vary from different event themes.