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A4 Magazine Mockup - Free Version

Research Project:

Proposal for a new kind of Brand Style Guide that with a real promise

User research, human-centred design,

brand, brand style guide, research methodology,

expert interview, case study, user testing, etc.

Description

Started with question why we are designing and who we are designing for as a starting point to discover the core value of my own as a user-focused Communication Design Practitioner, I put together a design research of 10-month scope during my Master of Communication Design program at RMIT with a purpose to develop a new type of brand style guide that has a real promise for Ageing and Inclusion Services of City of Melbourne that has a strong focus on people instead of look and feel. The research adopted a various of research methodologies and has strong human interaction throughout the process.

The poster series here showcased the research progress and outcome of four research stages in 14-week scope.

Selected projects

DE96DAD7-7583-49E7-B13A-488C02D81FFC_edi

webpage-08

logo animation

namecard-make nice-09

52_urban_poster_mockup

final-logo

poster-02

Screen Shot 2018-07-16 at 11.48

book scan flaylay-04

MAKE NICE SPREAD8

tablet

with hands-longer

uyt-03

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Thanks for coming. ⓒ Cherry Qi  2018